Director of Business Development & International Accounts, Georgia Department of Economic Development, Tourism Division
Tracy Vaughan joined GDEcD’s tourism division in August 2014 as the director of business development and international accounts. In her position, Ms. Vaughan provides leadership in developing and implementing Georgia’s global tourism sales and marketing plan. She is responsible for building relationships with key international and domestic travel trade and international media to increase product and brand awareness, ultimately driving positive growth of inbound leisure travel to Georgia.
Prior to joining GDEcD, Ms. Vaughan advanced through the ranks at VISIT FLORIDA, the state’s official tourism marketing corporation, in a career that spanned for over 22 years. Ms. Vaughan was promoted to director, international marketing in 2008. In this role, she led the design and implementation of multiple strategic, industry-supported and cooperative marketing ventures which generated more than $3 million in revenue annually. Ms. Vaughan was also instrumental in the development and implementation of VISIT FLORIDA’s air service development program designed to secure new international routes for the state. In the course of her duties, Ms. Vaughan travelled extensively on 5 continents, building a network of industry colleagues that she is now introducing to Georgia tourism.
Ms. Vaughan received her business degree from the University of Texas. She has been actively involved with the U.S Travel Association having served on the IPW planning committee and currently is co-chair of the Domestic and International Trade Professional Development Network. Ms. Vaughan has quickly adopted Atlanta as her new home, becoming one of the City’s biggest boosters. She is an avid cyclist and runner, activities that have allowed her to explore Atlanta and embrace the city’s many charms.